Zerosix is a men’s jewellery brand based out of Hyderabad, India. The company aims to create both meticulously crafted accessories and avant-garde pieces for the contemporary man.
In India, most jewellery is bought during auspicious occasions and the number ‘zero’ is consdered inauspicious. Keeping this in mind, the attempt was to ensure that we don’t highlight the number.
In India, most jewellery is bought during auspicious occasions and the number ‘zero’ is consdered inauspicious. Keeping this in mind, the attempt was to ensure that we don’t highlight the number.
This meant not using numerals or the terms ‘zero’ and ‘six’ separately anywhere.
This being said, the visual identity is blend of bold, modern aesthetics and classic craftsmanship. The logo, inspired by geometric forms, exudes strength and precision, while the color palette of deep blue, rich golds, and subtle grays evoke luxury.
This being said, the visual identity is blend of bold, modern aesthetics and classic craftsmanship. The logo, inspired by geometric forms, exudes strength and precision, while the color palette of deep blue, rich golds, and subtle grays evoke luxury.
